Free worksheet
Find the problem before you build the business.
Use this two-page brief to name the buyer, the difficult moment, the current workaround and the evidence you need before you spend on a website or tool stack.
What you will do
Write down one problem you can test.
- 01 Name the person who has the problem.
- 02 Describe the moment it causes trouble.
- 03 Ask about the workaround before you pitch a solution.
- 04 Decide whether to test, refine or stop.
AI can help you organise research. It cannot prove that a customer has a problem worth paying to solve. A real conversation does that work.
When the problem is clear