Website advice
Straight answers before you spend on a website.
Browse earlier guides on pricing, trust, search, email and website decisions.
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Why a Gmail Address Can Weaken Business Trust
See how a free email address affects business perception, what a branded address changes and why SPF, DKIM and DMARC still matter.
How to Measure Whether a Website Is Producing Business Value
Measure a small business website through qualified enquiries, bookings, revenue, cost per enquiry and the visitor actions that lead to paid work.
Is WordPress Right for Your Small Business Website?
Decide whether WordPress fits your editing needs, plugins, maintenance capacity, security plan and long-term website costs.
What Content Does a Web Designer Need From You?
A practical checklist of the content a small business owner should prepare before and during a website project, what slows projects down, and what to do when you do not yet have the material.
Why Case Studies Give Buyers More Proof Than Screenshot Galleries
Show buyers the situation, work, observable outcome and limits behind a project without fabricating performance figures.
Can ChatGPT Find and Recommend Your Business?
A practical guide to whether and how ChatGPT can find, cite and recommend a small business, what makes a business visible to AI search, and how to check your current AI discoverability without paying for hype tools.
How Fast Should a Business Website Load? A Core Web Vitals Guide
A plain-language Core Web Vitals guide for small business owners, explaining LCP, INP and CLS, the thresholds that matter, why a site can look fast but feel slow, and what to fix first.
Custom Website vs Template: What Does Each Price Include?
Compare custom-built and template websites by launch time, design control, editing, maintenance, platform limits and contract terms.