Website advice
Straight answers before you spend on a website.
Browse earlier guides on pricing, trust, search, email and website decisions.
Older articles
Page 4 of 6
Does AI SEO Require a Separate Strategy From SEO?
A grounded guide to whether small businesses need a separate AI SEO, AEO or GEO strategy, what platforms actually confirm, and which practical steps support both search and AI visibility.
How We Created a Business Using AI in South Africa
A practical, first-hand guide to using AI to shape a South African business, from research and positioning to website planning, compliance checks, content, systems and tool selection.
What Is Included in a Five-Page Website?
A practical breakdown of what a five-page small business website should include, what is often excluded, and how to compare website packages without being misled by the page count.
Who Owns Your Domain, Hosting and Website After Launch?
A practical guide to domain, hosting, analytics, email and website ownership after launch, including what small businesses should check before paying a web designer.
Google Business Profile and Your Website: Why You Need Both
A practical explanation of how Google Business Profile and your website work together for local visibility, what each does that the other cannot, and why relying on only one limits a South African service business.
Before You Pay for More Ads, Fix These Website Conversion Problems
A diagnostic guide for South African small businesses whose paid traffic is not converting, covering the conversion problems that waste ad spend and the order in which to fix them before raising the budget.
Website Redesign or Small Improvements: How to Decide
Choose between a full website redesign and targeted improvements by auditing structure, technology, mobile use, content and enquiry paths.
SEO, AEO and GEO: What Small Businesses Need in 2026
Understand SEO, AEO and GEO, the shared foundations behind them and which agency claims a South African service business should question.